LEGACY

CULTIVATE2CREATE TRANSFORMS THE SALON & HAIR INDUSTRY WITH EDUCATION, INNOVATION, AND MOTIVATION.

WE CUSTOMIZE THE EXPERIENCE TO CULTIVATE A CONFIDENT COMMUNITY THAT CAN CREATE A SIGNATURE, METICULOUS CRAFT IN THE INDUSTRY. 

 

WITH CONTINUOUS INNOVATIVE TRAINING AND LEGENDARY COACHING, OUR BRAND EVOKES THE BEST IN WHAT WE DO AS WE MOTIVATE FROM THE HEART. AS WE ALL KNOW, IT'S ALL ABOUT HEART.

SO, JOIN THE MOVEMENT OF THE C2C COMMUNITY AS YOU PERFECT YOUR SIGNATURE STYLE, TAKING YOUR CRAFT TO NEW HEIGHTS!

FOUNDER ~ LK

1990s
 

THE 1990 IS OFTEN REMEMBERED AS A DECADE OF RELATIVE PEACE AND PROSPERITY. THE SOVIET UNION FELL, ENDING THE DECADES - LONG COLD WAR, AND THE RISE OF THE INTERNET USHERED IN A RADICAL NEW ERA OF COMMUNICATION, BUSINESS, AND ENTERTAINMENT. IT WAS BOTH A STRANGE AND EXCITING DECADE. IT GAVE BIRTH TO NEW MUSIC GENRES LIKE GRUNGE, HIP HOP, AND RAVE. THE ERA BROUGHT NEW TECHNOLOGIES TO THE MASSES, INCLUDING CABLE TV AND THE WORLD WIDE WEB. FASHION INITIATED A YOUTH MOVEMENT AND OFFERED A CAREFREE STYLE THAT DABBLED IN REBELLION. GRUNGE AND MINIMALISM WERE THE MAIN TRENDS OF THE DECADE WITH HIP HOP AND "SEXY SCHOOL GIRL" STYLES ALSO TRENDING. THE GRITTY STREETS WAS THE INSPIRATION OF THE STYLE AND THE FASHION FEATURED A "TOO COOL TO CARE" ATTITUDE. MUSIC, SPORTS, AND FASHION WENT TOGETHER AS A FANS COPIED THE UNIQUE STYLES OF THEIR IDOLS.

IT ALL STARTED IN 1990, WHEN I VENTURED FROM TAMPA TO THE WEST COAST, TRAINING IN CALIFORNIA AND ARIZONA.  THE VERY FIRST SALON WAS OPENED IN ARIZONA. AS I CONTINUED TO TRAVEL, EDUCATE, TREND WATCH, MEET INDUSTRY COLLEGES AND PERFECT MY SIGNATURE STYLE, THE SECOND SALON WAS OPENED IN CENTRAL FLORIDA IN THE LATE 90S.   

THE TRENDS WERE A DECENT STEP AWAY FROM THE 80’S ROCK N ROLL HAIR.  THE RACHEL IN HONOR OF #FRIENDS, WAS ONE OF THE MOST POPULAR LOOKS. VOLUME IN THE CROWN, TAPERED AROUND THE FACE WITH A BUBBLE TYPE LAYERING.  I SPECIALIZED IN THE SLICED TEXTURE THAT CREATED A LOT OF MOVEMENT TO THE HAIR, WHICH WAS GREAT FOR THE “RACHEL” LOOK.


 

CRIMPED WAVES WERE A BIG HIT.  I CREATED A PERMING TECHNIQUE THAT GAVE THE ILLUSION OF USING A CRIMPING IRON.  THIS WAS A TOUSLED MESS, EASY TO WEAR WITH NO HOT TOOL NECESSARY.  HALF CRIMPED AND HALF STRAIGHT WAS THE LOOK OF MANY POP DIVAS LIKE #BRITNEYSPEARS.                                                                                                        SUPER TIGHT CURLS WERE ALSO MAKING A STATEMENT.  BEING A PRODUCT OF THE 80S, I MASTERED THE PERMING PROCESS WITH A CREATIVE FREESTYLE APPROACH, PERMING HAIR WITH OBJECTS NOT RODS.     

                          

HAIRSTYLES FOR MEN HAD A BROAD RANGE OF LOOKS FROM LEONARDO’S LONG TOP TO TAPERED SIDES, THE MULLET, TO SPIKES WITH BLOND TIPS, SLICKED BACK CLASSIC, TO AFROS AND STRAIGHT FLAT TOP FADES.  AS A FREESTYLE HAIRDRESSER, I HAVE ALWAYS CUSTOMIZED THE SILHOUETTE OF THE SHAPE TO FIT THE GUEST, AND MY VISION. THE FUSION OF INTERNATIONAL DESIGN TECHNIQUES THAT I HAVE MASTERED HAS LED ME TO THE CREATION OF MY VERY OWN SIGNATURE STYLE.   

I WORKED AND MANAGED TWO SALONS ALONG WITH A MODELING AND AEROBICS STUDIO.  I STARTED WITH MODELING AND FITNESS IN 1986.  MY PASSION TO INSPIRE AND TEACH OTHERS TO BE THEIR BEST NEVER LEFT ME.  SEEING STUDENTS GO FROM A SHY, HEAD DOWN TO OWNING THE RUNWAY FILLED MY SOUL. USING OUR OWN MODELS FOR OUR SEASONAL EXPOSE HAIR SHOWS WAS WONDERFUL, IN ADDITION TO SEEING LADIES AND MEN ENJOYING THEIR FITNESS SUCCESS WAS VERY REWARDING.  I FEEL THAT THE BEAUTY INDUSTRY IS ALL ABOUT INSTILLING CONFIDENCE.  

2000

2000s
 

THE OUTBREAK OF THE GLOBAL FINANCIAL CRISIS SPARKED A GLOBAL RECESSION, EFFECTING MOST OF THE INDUSTRIALIZED WORLD. THE GROWTH OF THE INTERNET CONTRIBUTED TO THE GLOBALIZATION DURING THE DECADE, WHICH ALLOWED FASTER COMMUNICATION AMONG PEOPLE AROUND THE WORLD.  SOCIAL NETWORKING SITES AROSE AS A NEW WAY FOR PEOPLE TO STAY IN TOUCH NO MATTER WHERE THEY ARE, AS LONG AS THEY HAD INTERNET CONNECTION. TECHNOLOGY AND Y2K HAD A HUGE IMPACT ON FASHION. THE FASHION WAS OFTEN DESCRIBED AS BEING A GLOBAL MASH UP, WHERE TRENDS SAW THE FUSION OF PREVIOUS VINTAGE STYLES, GLOBAL AND ETHNIC CLOTHING, AS WELL AS THE FASHIONS OF NUMEROUS - BASED SUBCULTURES. HIP HOP FASHION GENERALLY WAS THE MOST POPULAR AMONG THE YOUNG PEOPLE OF ALL SEXES, FOLLOWED BY THE RETRO INSPIRED INDIE LOOK IN THE DECADE. 

I WAS ON FIRE IN THE 2000S.  I HAD LEARNED A LOT ABOUT INDUSTRY, THE ISSUES AND WHERE I WANTED TO GO.  I HAD AN OPPORTUNITY TO JOIN CORPORATE AMERICA, HOWEVER,  MY PASSION HAS ALWAYS BEEN THE GUEST.  I ENJOYED CREATING THE AMBIANCE, THE ULTIMATE GUEST EXPERIENCE AND WANTING TO EXPAND NATIONALLY.  BUILDING ELITE TEAMS THAT LOVED THE INDUSTRY, SERVED FROM THE HEART AND WORKED AS A TEAM WAS MY ADORATION.  

THE ORIGINAL MEANING OF SALON IS, "GATHERING PLACE".  THROUGHOUT THE YEARS, GUESTS WOULD TEND TO MEET OTHER GUESTS AT THE SALON FOR THEIR RESERVATIONS.  THIS IS WHEN THE YAI YAI STYLE & LOUNGE WAS ESTABLISHED. I CREATED A “GATHERING PLACE”, A PLACE WHERE THE BEAUTY EXPERIENCE EXTENDS TO A PERSONAL LOUNGE.  IT EVOLVES FROM A COFFEE BAR TO A WINE BAR, DAY TO NIGHT. 

                                       

 

 

 

 

SO LET’S TALK HAIR!  WAVY HAIR PINNED BACK ON THE SIDES CREATED A BIG MOVEMENT FROM #MARYKATEANDASHLEYOLSEN. POP DIVA, BRITTANY SPEARS CONTINUED TO INSPIRE OTHERS TO CRIMP AND STRAIGHT AT THE SAME TIME.  

SUPER STRAIGHT WITH RANDOM CURLS WAS BIRTHED BY #AVRILLAVIGNE. FLIPPED ENDS A WAS SURELY THE CRAZE. COUNTLESS HOURS I DESIGNED, FLICKED, TEXTURED, SLICED AND DICED HAIR TO ACHIEVE THE FLICKS.  MY SIGNATURE STYLE AND INTERNATIONAL TRAINING WAS A BLESSING AS THESE SILHOUETTES WERE AIRY, POINTY AND HAD TO BE BALANCED.   

 

THE SUPER BLEACHED BLOND, SHOULDER LENGTH SLOPPY BOB WITH A ZIG ZAG PART BECAME THE DREAM OF ALMOST EVERY GIRL. IT WAS THE SIGNATURE LOOK OF #CHRISTINAAGUILERA. THE SUPER SHORT PIXIE ROCKED BY #HALLEBERRY WAS EPIC.  EVERY GUEST WHO LOVED SHORT HAIR WANTED TO BE HER!  I REPLICATED THE SHAPE AND MADE IT THEIR OWN!  

THE SIDE SWEPT BANGS CAME IN LIKE A “GOTTA HAVE IT” VIBE, WHICH DEFINITELY NEEDED TO BE SCULPTED TO THE FACE AND SLICED OUT FOR TEXTURE. THIS WAS A STAPLE FOR #NICOLERICHIE .  

A VERY DARK COLOUR WITH SHORT CHOPPY BANGS AND LAYERED LENGTHS WAS INTRODUCES WITH MUCH PERSONALITY BY #ASHLEESIMPSON.  

 

A HIGH PONYTAIL WITH STRAIGHT BANGS WAS ROCKED BY #RIHANNA. THE ERA OF CHUNKY HIGHLIGHTS WITH EXTREME CONTRAST, THAT CREATED HARSH VERTICAL LINES WAS THE LOOK OF #KELLYCLARKSON.  

 

#BEYOU@YAIYAISL.  

2010s
 

2010 WAS DEFINED BY THE HIPSTER FASHION, ATHLEISURE, A REVIVAL OF AUSTERITY - ERA PERIOD PIECES AND ALTERNATIVE FASHIONS, SWAG - INSPIRED OUTFITS, AND UNISEX STYLE ELEMENTS. IT WAS A INFLUENCED BY SOCIAL MEDIA, NEW GENDER CODES AND CONSUMERS' UNWILLINGNESS TO SACRIFICE COMFORT. THE DECADE WAS ENTIRELY INFRASTRUCTURED OF HOW PEOPLE SELL, SHOP, AND MARKET PRODUCTS, AS ONLINE SHOPPING INCREASINGLY BECAME THE NORM. THIS PHENOMENON SIMPLY USHERED IN A NEW BEGINNING; THE RISE OF THE E-COMMERCE. SUDDENLY, FASHION BECAME MORE DEMOCRATIC THAT EVER AS LABELS OPENED UP WEBSITES AND SOCIAL MEDIA OUTLETS LIKE INSTAGRAM AND FACEBOOK CREATING NEW PORTALS FOR SHARING AND CONSUMING FASHION.

THE YAI YAI STYLE & LOUNGE WENT THROUGH A MARKET RESEARCH PROCESS AND SEVERAL PRODUCT DEVELOPMENT PHASES.  FROM COAST TO COAST THE BRAND FOUND ELITE MANUFACTURERS FOR THEIR CUSTOMIZED BLUEPRINT BRAND. WITHIN TEN YEARS, THE BRAND WENT THROUGH A RE-BRANDING PROCESS AND THE TRADEMARK WAS DUE TO BE RENEWED.

 

WHEN IT CAME TO HAIR BACK THEN, THE SHOULDER LENGTH BOB WITH A CURVY SHAPE PIECE TEXTURE, AND CURLED UNDER ENDS CREATED A PLAYFUL BOUNCE FOR #CARRIEUNDERWOOD. 

THE PIXIE CONTINUED FOR OVER A DECADE WITH A FULLER LOOK.  SAME TEXTURE BUT MORE VOLUME.        WILD NATURAL CURLS TOOK THE SPOTLIGHT WITH LOTS OF PERSONALITY BY #NICOLEKIDMAN.  CURLS SHRINK, SO THIS SILHOUETTE IS A SOLID DESIGNED BOB WITH LIGHT TEXTURE. NATURAL CURLS HAVE POWER. GENTLY SHAPE WITH ZERO TENSION AND SCULPT WHERE YOU WANT THEM TO LAY.

THE PIXIE CONTINUED FOR OVER A DECADE WITH A FULLER LOOK.  SAME TEXTURE BUT MORE VOLUME. 

 

 

 

 

SAME TEXTURE BUT MORE VOLUME. WILD NATURAL CURLS TOOK THE SPOTLIGHT WITH LOTS OF PERSONALITY BY #NICOLEKIDMAN.  CURLS SHRINK, SO THIS SILHOUETTE IS A SOLID DESIGNED BOB WITH LIGHT TEXTURE. NATURAL CURLS HAVE POWER. GENTLY SHAPE WITH ZERO TENSION AND SCULPT WHERE YOU WANT THEM TO LAY.

GREY BLOND AND PASTEL COLOURS BECAME A CRAZE AMONGST THE YOUTH AND MATURE. EXTREME SHORT RED HAIR BECAME A TREND BY #RIHANNA. TWO TONED HAIR ALSO MADE ITS WAY ONTO THE SCENE.  DARKER REGROWTH WITH LIGHTENER ENDS WAS BIRTHED, WHICH IS A FRENCH COLOURING TECHNIQUE THAT STARTED IN THE 1970S.  IT’S A FREEHAND METHOD WHERE THE COLOUR IS APPLIED BY HAND RATHER THAN USING THE TRADITIONAL FOILING OR CAP HIGHLIGHTING SYSTEM. BALAYAGE CAN ALSO BE USED ON EVEN THE SHORTEST PIXIE CROP, HOWEVER, THE BEST RESULTS IS ON SHOULDER HAIR LENGTH OR LONGER.

   

THE JAW LENGTH BOB BECAME EPIC AS #KATIEHOLMES WENT FROM ONE LENGTH TO A DEEP SLICED OUT BANG, WHICH BECAME HER SIGNATURE STYLE. BIG HAIR WITH VOLUMINOUS WAVES ROCKED THE WORLD OF GLAM AS #BEYONCE  PRESENTED A HEAD TURNING BOUNTIFUL COIFFURE AND A BALAYAGE COLOUR TO THE WORLD.

THE HEADBAND BECAME NOTORIOUS WITH THE SHOW #GOSSIPGIRL. A BEAUTIFUL DISPLAY OF A FAMININE CURLS PUSHED AWAY FROM THE FACE WITH A HEAD BAND.  THE ALL AMERICAN ANGEL LOOK ROCKED IT.  THE POUF WAS ALSO HUGE WITH VOLUME ON TOP.  THIS WAS DONE WITH AN UPDO AND HAIR DOWN.  IT ELONGATED THE BODY, MAKING SHORT GIRLS FEEL TALLER.  

2020s

OTHER THAN BEING A NUMERICALLY AUSPICIOUS DATE THAT STANDS AT THE GATE WAY OF A FRESH NEW DECADE AND A LEAP YEAR, 2020 WILL BE A WILD RIDE.

Cultivate2Create - Grey.png